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American Family Insurance and The Green Bay Packers

Welcome, Packers fans! As the Official Insurance Partner of the Green Bay Packers, visit us here for exclusive promotions, content, announcements, news and more. At Lambeau Field, The American Family Insurance Gate on the stadium’s east side allows fans easy access to the Atrium, 1919 Kitchen & Tap, the Packers Pro Shop and the Packers Hall of Fame.

2022 DreamDrive, Presented by American Family Insurance

Since 2014, American Family has proudly sponsored DreamDrive, the well-known tradition of players riding children’s bicycles to practice.
a group of men standing next to a bike

DreamDrive

American Family Insurance CFO, Dan Kelly, and local Green Bay insurance agents, Josh Lawrence and Joe Havel, kick off the start of DreamDrive with a ribbon cutting ceremony.
a row of bikes with sidecars

DreamDrive

Our DreamDrive Fleet provides the best seat to practice with your favorite Packers!
a group of people standing outside

DreamDrive

The pockets stay full of Packers and American Family Insurance goodies! We offered exclusive DreamDrive items to every fan who registered on-site.

The History of DreamDrive

Narrator: This is green bay. They have a football team. These are three people who know things. Here is what they know about the Dream Drive.

Tom Pigeon: You know there's no exact date I believe that it started in '57 when the packers moved out to the west side.

Mary Jane Herber: When they had the training camp in Stevens Point basically from '54 to '57 there was a distance between the college dorms and the stadium.

Frank Anderson: It could have begun in '55 it could have begun in '54. Nobody knows exactly when it began.

Tom Pigeon: Some of the kids yeah they get a relationship form with a player and I've heard stories where the kids invite them to their wedding so the relationship carries way beyond the years that they played with the Packers

Frank Anderson: It's all too historic. It's all too one of a kind. The Packers have nothing but one-of-a-kind experiences

[Music]

A Packer Tradition

The American Family Insurance DreamDrive highlights a long-lasting Packers tradition. Go back in time with Packers fans and experts to learn about this iconic tradition, how it started and the impact it has on fans today.

In the News

a group of people posing for a photo with bikes

Packers, American Family Insurance Celebrate Return of DreamDrive

The Green Bay Packers and American Family Insurance celebrated the official opening of the American Family Insurance DreamDrive training camp activity, which returned in its traditional format after a two-year hiatus.
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Packers, American Family Insurance Open DreamDrive for Seventh Year

While the annual event will not occur in its traditional sense in 2021 due to the COVID-19 pandemic, the inaugural DreamDrive from Home will allow fans to still celebrate the beginning of the season.
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*No purchase necessary. Open to legal residents of the State of Wisconsin. All registrants must be eighteen (18) years old or older at the time of entry. One (1) entry per person. Sweepstakes open from June 26, 2023 until 11:59 p.m. July 28, 2023. The prize is valued at $3,000. Odds of winning depend on the number of entries. Employees and families of American Family Insurance, its agents/agencies, rEvolution Marketing, and the Packers are not eligible. For additional eligibility requirements and official rules, please review the Sweepstakes Terms and Conditions.